The future belongs to revenue teams moving beyond outdated assumptions, disconnected systems, and traditional ways of working. Informa TechTarget joins in on the discussion at Demandbase GO NYC to talk about the Demandbase partnership and how we're bringing our best product features into Demandbase for their customers.
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
B2B teams have never had more visibility into accounts and their research patterns. We can see which are showing intent, what topics they’re researching, who's in the buying team, and where buying groups may be forming. Yet sales still ask where to focus, marketing still debates when to act, and leadership still wants to know whether all of this is creating pipeline.Â
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In this candid discussion, leaders from Informa TechTarget and NetLine will explore:Â
- What sales needs from buyer intelligence beyond another score or signal
- When more data creates clarity—and when it just creates more noise
- Whether familiar practices like speed-to-lead always serve the buyer or the business
- How observed person-level research and first-party engagement can change what we know about an account
- What needs to happen for better buyer visibility to produce better GTM decisions
Along the way, they’ll show how new Informa TechTarget Buyer Intelligence capabilities in Demandbase and the NetLine integration can bring account intelligence, person-level research, targeting, and first-party engagement closer together.Â
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And the bigger question we’ll ask: if we can see more of the buying journey than ever before, are we doing anything meaningfully different with what we know?Â
David Fortino is General Manager of NetLine, an Informa TechTarget business, where he leads the strategic direction and growth of the company’s B2B buyer engagement and lead generation platform. A longtime B2B media and marketing technology executive, David has spent more than two decades building and evolving platforms focused on audience development, content distribution, buyer intent, demand generation, and digital marketing.
Heather Turner is the Senior Vice President of Customer Success at Informa TechTarget, where she leads global customer satisfaction, experience, and growth initiatives. As a Customer Success Leader, she has established a track record of translating B2B marketing and sales trends into customer strategies that strengthen enterprise relationships and deliver measurable business impact.
Mark Picone serves as our Chief Product & Technology Officer, spearheading the strategic vision and development of our comprehensive product portfolio while driving technological innovation across the enterprise. He has extensive leadership experience at premier software, data and marketing services organizations and brings unparalleled expertise in transforming business challenges into market-leading digital solutions.
