Make your way to the Informa TechTarget booth to connect with our leadership team. We'll show you how we're helping thousands of B2B technology companies of all sizes leverage our powerful audiences and unique intent-driven sales and marketing services to drive better GTM performance. Register a time to chat with us today.Â
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Today's marketers face a perfect storm: more channels, more data and much higher buyer expectations. With AI reshaping marketing in real time, the critical question is: where can it create the greatest value - for your customers, your teams and your business?
Join Min Erh Mah, Senior Director of JAPAC Marketing at Palo Alto Networks, as she shares how her team is navigating this evolving landscape across the region. Discover how Palo Alto Networks is rethinking marketing and creating more relevant experiences throughout the buyer journey.
You'll learn how to combine AI with buyer insights, demand generation strategies and ABM plays to better understand your audiences, optimise engagement at scale and create stronger alignment across GTM teams.
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